Steyr Motors launches completely new business segment and enters global market for mobile power generation – additional cumulative revenue of well over EUR 100 million expected by 2030

New product category for reliable energy supply for mission-critical defense scenarios such as anti-drone defense systems, energy solutions for military and special operations, base camps, etc.
Initial promising discussions with potential customers regarding specific exclusive purchase agreements
Entry into the growing diesel generator market, which is expected to reach EUR 37 billion by 2032
Significant cross-selling potential through existing international distributor network
Cumulative revenue of well over EUR 100 million expected up until 2030

Steyr, Austria, 21 October 2025 – Steyr Motors AG (ISIN AT0000A3FW25), one of the world’s leading companies in the field of customized engines for mission-critical defense and civil applications, introduces the M12 Power Unit (M12PU), a new product that outperforms the competition, and enters the global market for mobile energy supply, opening up another billion-dollar market.

New standards in efficiency and power density

Steyr Motors’ new power generation unit is compact and modular. It delivers 32 kVA of power at a weight of only 600 kilograms, setting new standards in efficiency and power density compared to its competitors. Steyr Motors stands out from the three leading players in this market – Caterpillar, Cummins, and MTU. The decision to develop the M12PU was based on a combination of technological expertise and market demand. Steyr Motors has a base engine that has been proven over the years in auxiliary power units (APUs) for heavy military vehicles. Further development into a mobile power generation solution was the logical next step. Specific customer inquiries underscore the relevance of the new product.

Reliable power for mission-critical operations

The M12 Power Unit is designed for a wide range of applications and provides reliable power supply in a variety of scenarios. It serves as a mobile power source for military vehicles, bases, and camps, ensuring a secure supply for command centers, radar systems, and defense systems. It also supports humanitarian missions, field hospitals, and disaster relief with stable power in critical situations. The M12PU is also used in the maritime sector and in special vehicles, as well as in the supply of (anti-)drone and weapon systems that place the highest demands on mobility and reliability.

Addressable market of EUR 37 billion – cumulative revenues of well over EUR 100 million planned by 2030

With the M12PU, Steyr Motors is targeting the largest segment of the diesel generator market, which accounts for approximately 80% of the total market in the power class up to 60 kW. According to Fortune Business Insights, the market for diesel generators is a growth market that, based on available market studies, will grow significantly between 2024 and 2032 from EUR 21 billion to EUR 37 billion (+76%) – this corresponds to an annual growth rate of around 7.5%. Steyr Motors plans to make its first substantial deliveries in 2027 and expects cumulative revenue of more than EUR 100 million in this area by 2030.

Start of series production in the second half of 2026 – new business segment expands existing business plan

Series production of the M12 Power Unit is scheduled to start in the second half of 2026. This will only require minor capital expenditure on industrialization and, in particular, on staffing in the production area. However, the corresponding costs have already been taken into account in the business plan. The impact on revenue and earnings from the new business segment has not yet been included in the business plan communicated to date and will increase it substantially. From the start of series production, the Company expects an EBIT margin of more than 20% for the pure product, excluding maintenance, repair, and servicing.

“With the M12 Power Unit, we are expanding our business model to include an attractive new product category. This product strengthens our strategic positioning in a market with long-term growth potential and attractive margins. With our robust distribution network in key markets, we anticipate significant cross-selling opportunities with existing customers, as defense companies increasingly seek complete solutions that also include mobile power supplies. We are firmly convinced that our outstanding technology will enable us to capture a significant share of the market,” comments Julian Cassutti, CEO of Steyr Motors AG.

Company profile of Steyr Motors AG

Headquartered in Steyr, Austria, Steyr Motors AG is a global leader in the development and production of high-performance customized special engines with high power density and durability. The Company’s engines are primarily used for military special vehicles, boats (both military and civilian) and as auxiliary power units (“APU”) for main battle tanks and locomotives. In the full year 2024, Steyr Motors generated an (adjusted) EBIT margin of 24%. For 2025, Steyr Motors is aiming for a year-on-year increase in revenue of at least 40%, an EBIT margin of above 20%, and a production volume of at least 1,250 units.

For more information, please contact:

Steyr Motors AG
Investor Relations
Phone: +436766222367
E-mail: ir@steyr-motors.com
www.steyr-motors.com

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